Brand Identity
The commitment of the Asahi Kasei Group:
To do all that we can in every era to help the people of the world make the most of life and attain fulfillment in living. Since our founding, we have always been deeply committed to contributing to the development of society, boldly anticipating the emergence of new needs.
This is what we mean by “Creating for Tomorrow.”
Group Logo
The logo symbolizes the diversity of businesses within the Asahi Kasei Group and represents our unity and integrity.
Brand Elements
We use a brushstroke as a key brand element that reflects Asahi Kasei’s identity. Combining Asahi Kasei Blue with the colors of our three business sectors, it conveys unconventional, dynamic, and intellectual characteristics.