Asahi Kasei to optimize the global strategy of its ROICA™ premium stretch fiber business
August 2, 2021
Asahi Kasei Corp.
Asahi Kasei Corporation markets premium stretch fiber (elastic polyurethane filament) under the brand of ROICA™ with superior performance features enabled by integrated production from raw material to finished yarn based on its advanced technology.
Asahi Kasei operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with numerous sales offices around the world. Asahi Kasei has now decided to restructure and optimize its global strategy in order to further improve the business performance and level of sales services.
As a part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH, will be discontinued by March 31, 2022.
Recognizing the importance of the European market as leading fashion market and in light of sustainable trends together with valued customers and supply chains, Asahi Kasei will continue sales, technical, and marketing services in Europe from Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group, focusing on ROICA™ added value products manufactured at its global ROICA™ production sites.
Through this process, Asahi Kasei will improve the efficiency and productivity of its global ROICA™ operation by keeping a strong focus on responsible innovation and sustainability in close communication with business partners.
As a manufacturer of superior quality, highly functional and sustainable ROICA™ products, Asahi Kasei will continue the journey of responsible innovation aiming to provide solutions to the textile industry by enhancing production capabilities at the remaining global sites supported by an efficient sales force.
Corporate profile of Asahi Kasei Spandex Europe GmbH
- Chempark/Dormagen, Bldg.E4, 41538 Dormagen, Germany
Other spandex production bases of Asahi Kasei Corporation
- Roica Plant (in Moriyama, Shiga prefecture)
- Formosa Asahi Spandex Co., Ltd. (in Taipei, 50% owned by Asahi Kasei)
- Hangzhou Asahikasei Spandex Co., Ltd. (in Hangzhou, 100% owned by Asahi Kasei)
- Thai Asahi Kasei Spandex Co., Ltd. (in Chonburi, 60% owned by Asahi Kasei)
Corporate profile of Asahi Kasei Europe GmbH
- Fringsstrasse 17, 40221 Dusseldorf, Germany