Asahi Kasei America, Inc. Expands Operations with a State-of-the-Art Novi Office to Strengthen Automotive Industry Presence
July 31, 2023
Asahi Kasei Corp.
Asahi Kasei America, Inc., the regional headquarters of the Asahi Kasei Group for North America, announces the successful relocation of its Novi Office to a newer, larger facility. This strategic move is part of the company's commitment to strengthen marketing activities centered on the dynamic automotive industry.
Asahi Kasei America Novi Office
The field of mobility has always been a key focus for Asahi Kasei, renowned for its cutting-edge car interior materials, plastic compounds, battery separators, and electronic components. Asahi Kasei’s high-quality products have found widespread adoption in numerous vehicle models by major OEMs. As the industry ventures into the era of electric vehicle propulsion, the automotive materials and components landscape is changing dramatically. Asahi Kasei's new, larger office will serve as a hub to showcase several materials during this significant surge in demand.
By relocating to Novi, near Detroit, the group aims to foster stronger relationships with major automakers and their extensive network of suppliers in the region. The expanded Novi Office will catalyze and reinforce marketing and sales promotion functions, enabling the adaptation to emerging changes in demand swiftly.
"We are excited to embark on this journey of growth and innovation. As the mobility world continues to accelerate in various areas, Asahi Kasei is committed to building a stronger foundation for the future. The office expansion allows us to strengthen collaborations with our esteemed OEM and Tier One partners while showcasing our latest technologies. It aligns with our growth plan, driving us to continuously offer innovative products to an ever-changing market," said Iichiro Kitsuda, Executive Vice President of Strategic Planning and Marketing for Asahi Kasei America.
The Novi Office is a functional space where people from Asahi Kasei Group operations throughout North America and beyond, along with partner companies and customers, can come together. The facility has been thoughtfully designed to host exhibits, events, and technical demonstrations, providing a platform to showcase Asahi Kasei's product characteristics and features while promptly understanding customers' evolving needs. The Novi Office features a dedicated product showroom showcasing Asahi Kasei's AKXY® POD vehicle interior concept and a demonstration car presenting cutting-edge future technologies.
Beyond mobility, Asahi Kasei's other business operations will utilize the Novi Office to explore new opportunities, particularly in decarbonization, in close collaboration with the company's various business units and R&D functions headquartered in Japan.
The expansion of the Novi Office reaffirms Asahi Kasei's unwavering commitment to being at the forefront of innovation, consistently delivering world-class products and solutions to meet the ever-evolving demands of the automotive industry.
