Asahi Kasei obtained the “OK biodegradable MARINE” international certification in January 2021 that verifies the marine biodegradability of Bemliese™ continuous-filament cellulosic nonwoven fabric.
Bemliese™ has drawn attention as a sustainable material, and its demand is growing overseas. To further raise competitiveness in global markets with a uniform brand image across all applications and regions for higher brand value, the logo, tagline, and website for Bemliese™ have been renewed.
OK biodegradable MARINE is a well-known certification issued by TÜV AUSTRIA BELGIUM NV/SA¹ in Europe, where proactive adoption of bioplastic² is advancing. Being made using environmentally friendly technology with 100% cotton linter as the raw material and strict control of chemical substances, Bemliese™ has already obtained the international certifications OK compost INDUSTRIAL³, OK compost HOME⁴, and OK biodegradable SOIL⁵, making OK biodegradable MARINE the fourth biodegradability certification obtained.
Manufactured only by Asahi Kasei, Bemliese™ is a continuous filament nonwoven fabric made from cotton linter, the short fibers around cotton seeds. Featuring high liquid absorption and retention, environmental compatibility being derived from natural material, and low impurities, Bemliese™ is used in a wide range of applications such as cosmetic facial masks and disinfectant wipes. Asahi Kasei will further expand applications for Bemliese™ by leveraging the marine biodegradability certification.
Asahi Kasei continues to advance the development of technology for environmentally compatible materials as part of its contribution to sustainability for the world.
1 TÜV AUSTRIA Group is a leading independent Testing, Inspection and Certification company covering industry, energy, infrastructure, transportation, certification, training and digital services with +2,000 experts in +20 countries. https://www.tuv-at.be/green-marks/
2 Including both biomass plastic and biodegradable plastic.
3 Certifies biodegradability in an industrial composting plant.
4 Certifies biodegradability in a garden compost heap.
5 Certifies biodegradability in the soil.
New brand logo, tagline, and website for Bemliese™
New brand logo
The new logo featuring a new brand color “Bemliese Blue” expresses the water absorption and retention of Bemliese™ as well as its cleanliness having few impurities.
New tagline
The new tagline “Pure Possibilities, Now” expresses the unlimited potential Bemliese™ offers to customers as a pure and sustainable nonwoven.
New website
The tone of the new website is set by Bemliese Blue and white, conveying the purity of the material, its gentleness to the Earth and to people, and its easy approachability. Featuring success stories together with existing customers, the site illustrates how Bemliese™ can be a reliable partner in new business opportunities.
Please refer to the following page to learn more about sustainability at the Asahi Kasei Group.