100 Stories1933 The Establishment of Asahi Bemberg Fiber and Shitagau Noguchi’s Determination

Generally, manufacturing has to be something necessary for the social lifestyle of the general public. To supply infinitely increasing consumer goods within the borders of a country, it is necessary to improve production organizations to encourage the development of the manufacturing industry.

Moreover, since people’s lives improve every day, the mission of manufacturing should not be regarded as providing minimum consumer goods for simply surviving the cold or eradicating hunger. Manufacturing is only useful when many people promptly supply low-cost consumer goods in abundance to lead a better life.

The development of modern manufacturing is greatly contributing to people’s lives, but why do people globally complain more about difficulties in life? That is because their difficulties in life are not simply the need for clothing or food, but rather the desire to lead a better life as modern culture continues to improve.

In other words, if we compare life now with life a few decades ago, there is a remarkable difference in the standards of living, even between poor people living on the outskirts. If our living standards are the same as a few decades ago, the difficulties we face today should not be considered that serious.

If we are simply trying to eat and wear clothing—if we are just trying to keep humanity alive—then we should not suffer and struggle. The majority of the complaints we hear today about difficulties in life are caused by the desire to improve living standards.

These are normal human needs, and it is why humans progress and improve our cultures. Therefore, giving humans clothing and food and expecting this to ease their life difficulties is a big mistake. We as manufacturers focus on improving mass culture and promptly supplying low-cost consumer goods in abundance—this should be our ultimate goal.

If we apply this here, the mere rayon factory that offers thread for mass public clothing would have the most important mission. With 10 years of valuable sacrifices and experiences, Our company continues to advance straight ahead toward this goal.

Nowadays, various research is conducted about improving industries throughout the world. Ultimately, however, it all comes down to offering raw materials at low prices. This method is very effective and helps you win the final battle. That is why our company merged three companies and worked on achieving self-sufficiency in the fields of pharmaceuticals and power. As a result, we can expect reduced costs consequently.

After the merger, we have been aiming for self-sufficiency in raw pharmaceuticals and power. We have also been aiming to work as a team, improve, and develop through combining traditional technologies and research. Moreover, we also plan to supply premium rayon that has never been introduced in Japan before, accomplish our new mission, and achieve a perfect rayon business in terms of quality and quantity.

Doing this will help us reach our first patriotism goal through manufacturing, which in turn will help us accomplish our mission.