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100 Stories
100 stories of a centennial
Inquiries
1922-1960
1961-1980
1981-2000
2001-now
1922
Challenge
Change
Asahi Fabric Zeze Plant, the Root of the Company Name
1925
Challenge
Creativity
The Story Behind the Birth of Asahi Kasei Through the Hydroelectric Plant
1931
Creativity
Bemberg™, the Inherited Business—Not Only Applied in Apparel But Also Healthcare
1931
Challenge
Creativity
The Establishment of Asahi Kasei and the Nobeoka Ammonia Fiber
1933
Sincerity
Challenge
The Establishment of Asahi Bemberg Fiber and Shitagau Noguchi’s Determination
1934
Creativity
Change
Overcoming More Than a Few Tight Situations. Trends in nitrocellulose
1935
Change
Asahi Aji™ Umami Seasoning - Breaking into the Food industry with a Good Spread on Dining Tables Around Japan
1935
Communication
Found Footage of Emperor Showa's Visit to Nobeoka!
1941
Sincerity
Connect
The Noguchi Institute was Established by Shitagau Noguchi with his Own Assets
1941
Change
The History of 100 Years and the Wakayama Plant
1947
Communication
The internal Newsletter - inherited Asahi Kasei Spirit
1948
Sincerity
Compliance
Connect
“The Great Nobeoka Dispute,” One of Japan's Tree Major Disputes
1949
Sincerity
Compliance
Listing on the Stock Exchange to Support Corporate Activities, and Market Transitions
1950
Challenge
Change
Hibiya, the City of Dreams
1951
Compliance
Communication
1951 “Shun-ju Asahi” a Shareholder Magazine that Connected Shareholders with the Company
1952
Communication
Piyo Piyo University, an advertising program for Asahi Aji™
1952
Challenge
Importing Saran™ technology, and the start of Asahi-Dow
1956
Communication
Dispatching Employees to the Olympics for 17 Games in a Row! The Strong Bond With Sports
1957
Connect
The Spark that Set the Handicraft Fad in Motion! Hamanaka Yarn
1958
Connect
Osaka Headquarters - The Shin-Daibiru Building
1958
Challenge
Connect
First Steps into the Pharmaceutical Industry, and Toyo Jozo
1959
Communication
“Star Sen-ichi-ya,” a Legendary TV Program Sponsored by a Single Company
1960
Challenge
Customer
First Technology Export, Bringing Rayon to India
1960
Challenge
Communication
Connect
Asahi Kasei Shiba-Ryo the Birthplace of the Three New Projects
1960
Challenge
Creativity
The Birth of Saran Wrap™!
100 Stories
1922-1960
1961-1980
1981-2000
2001-now
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100 Stories